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Construction Marketing Malaysia

CMM is a strategic network to support and develop construction marketing professionals in Malaysia. The Network aims to improve awareness of professional marketing in the construction sector and will seek to promote best practice in business development through case studies, training and events that will tackle the issues and challenges faced by Malaysian construction from greater liberalisation and global competition.

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Construction Marketing Ideas
Chartered Institute of Marketing Construction Industry Group

What are the objectives?

To raise awareness of professional marketing and business development and its contribution to construction businesses.

To help develop and raise the standard of construction marketing and business development.

To provide a construction marketing learning zone for knowledge and ideas development.

To act as a professional marketing network in the construction sector in Malaysia.

The Challenges in Malaysian Construction

A number of significant challenges facing all parties;

Improving efficiency and value of service

Strengthening the reputation of the Industry

Integrating environmental, health and safety and quality management

Building capacity and human resources

Harnessing research and development to businesses and projects

Becoming global in outlook and developing the appropriate skills to enter and succeed in overseas markets

Who Should Join?

Property developers

Consultants

Engineers

Project Managers

Builders

Architects

Designers

Contractors

Suppliers

Manufacturers

Followers

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About Me

Professor Dr. Chris Preece: Professor Chris Preece is based at the International Campus, Universiti Teknologi Malaysia (UTM), Kuala Lumpur. He was for 14 years at the University of Leeds, UK. His specialist research field is in the area of business and project management in the construction and engineering sectors. He is a recognized authority in international business development and marketing. A Fellow of the Chartered Institute of Building, a Member of the Chartered Institute of Marketing and A Fellow of the Higher Education Academy, Chris Preece is author of more than 50 books and papers at an international level.

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